Exhibitor Open Day

The Open Day is a complimentary day for Exhibitors which is held at Manchester Central. It is a great opportunity to network with other exhibitors and supporting organisations.

The day will include

  • Guest Speaker – Simon Burton
  • ‘How to make the most of exhibiting’
  • Meet the contractors
  • Free marketing opportunities
  • The do’s and dont’s of attending an exhibition
  • Plus an update of the event, conference and dinner.

Schedule

  • Welcome & lunch – meet our contractors
  • Plans for the event
  • Simon Burton presents
  • Tour of the venue

The digital revolution has created a whole new set of tools which have re-engineered broken business models, modernised out-dated working methods and rethought how we conduct some of the most fundamental aspects of our day to day lives. Social media and the virtual world have co-opted the language of relationship; “connection”, “like”, “share”, “recommend”, “community”, and they add enormously to the process of relationship building, but the real manifestation of relationship will always be in the real world. In a world of screens, face to face has never been more powerful.

We need to speak, to engage, to connect, to meet. Real relationships are more robust and meaningful than purely digital ones. There are two ways to make a connection, a digital “click” that’s devoid of profound meaning or the genuine “click” that comes from the chemistry of meeting. People chemistry is a vital part of our business personalities and lives. Given an even choice, we’ll always do business with people whose company we enjoy. Personality, presentation, energy and charisma count for a great deal in our personal and our brands impact.

Simon presentation is a practical insight into ensuring your exhibition strategy works in the digital world. Ensuring that live experiences are deeply personal, easily shareable and most importantly totally measurable.

More about Simon Burton

Simon Burton, CEO, Exposure Communications

Simon Burton of Exposure Communications presents, writes and consults on effective live marketing around the world. His thoughts on how to get the best from exhibitions and events are regularly described as “inspirational” and “energising”. He has extensive experience as an exhibitor, organiser, contractor and agency.

His presentations and writings put exhibitions into a wider marketing and motivational context as he deals with a huge variety of subjects to reveal how to unleash the awesome power of events, in particular through harnessing the power of social media. He is the co-author of several best-selling books including The Event Professionals’ Handbook.

Insightful, funny, passionate and hugely energetic, Simon’s presentations cover pure motivation, effective exhibiting, the power of face to face and live marketing, social and business networking and now marketing and money saving technologies for business. Drawing on his own experience of over 20 years in marketing and events, his passion for football and tv and examples which are likely to range from celebrity gossip to evolutionary biology Simon’s presentations are simultaneously down to earth, erudite, interactive and inspiring.

Exhibition News says “Simon is the passionate voice of the UK exhibition industry. Ten minutes in his company and you’ll believe in the awesome power of live events”.